Modeling Markets : Analyzing Marketing Phenomena and Improving Marketing Decision Making /
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the introducti...
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| Main Authors: | , , , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY :
Springer New York : Imprint: Springer,
2015.
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| Series: | International series in quantitative marketing.
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| Subjects: | |
| Online Access: | Connect to this title online |