Modeling Markets : Analyzing Marketing Phenomena and Improving Marketing Decision Making

Modeling Markets : Analyzing Marketing Phenomena and Improving Marketing Decision Making /

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the introducti...

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Bibliographic Details
Main Authors: Leeflang, P. S. H., 1946- (Author), Wieringa, Jaap E. (Author), Bijmolt, Tammo H. A. (Tammo Hendrik Anthonie), 1967- (Author), Pauwels, Koen, 1971- (Author)
Format: Electronic eBook
Language:English
Published: New York, NY : Springer New York : Imprint: Springer, 2015.
Series:International series in quantitative marketing.
Subjects:
Business.
Marketing.
Management.
Operations research.
Decision making.
Business and Management.
Operation Research/Decision Theory.
Online Access:Connect to this title online
Table of Contents:
  • Building models for markets
  • Model specification
  • Data
  • Estimation and testing
  • Validation and testing
  • Re-estimation: introduction to more advanced estimation methods
  • Examples of models for aggregate demand
  • Individual demand models
  • Examples of database marketing models
  • Use: implementation issues
  • Appendix A: Matrix algebra.

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