Minority Marketing: Research Perspectives for the 1990s : Proceedings of the 1993 Minority Marketing Congress /
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance...
Saved in:
Other Authors: | |
---|---|
Format: | Electronic eBook |
Language: | English |
Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
|
Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
|
Subjects: | |
Online Access: | Connect to this title online |