Minority Marketing: Research Perspectives for the 1990s : Proceedings of the 1993 Minority Marketing Congress /

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance...

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Bibliographic Details
Other Authors: King, Robert L. (Editor)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
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