Innovation and Product Management : A Holistic and Practical Approach to Uncertainty Reduction /
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product...
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| Main Authors: | , , , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2015.
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| Series: | Springer texts in business and economics.
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| Subjects: | |
| Online Access: | Connect to this title online |