Determinants of Private Label Attitude : Predicting Consumers’ Brand Preferences Using Psychographics /
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial pra...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2015.
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| Series: | BestMasters.
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| Subjects: | |
| Online Access: | Connect to this title online |