Hacking the electorate : how campaigns perceive voters

Hacking the electorate : how campaigns perceive voters /

"This book is the most comprehensive study to date about the consequences of campaigns using "microtargeting" databases to mobilize voters in elections. In spite of the popular aura of campaigns using secretive and sophisticated techniques to engage with voters, the book shows that mo...

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Bibliographic Details
Main Author: Hersh, Eitan
Format: Book
Language:English
Published: New York, NY : Cambridge University Press, 2015.
Subjects:
Campaign management > United States.
Political campaigns > United States.
Voting > United States.
Campaign management.
Political campaigns.
Voting.
United States.
Table of Contents:
  • Introduction
  • The Perceived Voter Model
  • The Policy Roots of Elite Perceptions
  • Campaign Perceptions Quantified
  • The Perceived Partisan
  • The Public Code of Racialized Electioneering
  • Persuadable Voters in the Eyes of the Persuaders
  • Voters Perceived In Social Networks and Consumer Files Conclusion.

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