Marketing research : methodological foundations /
This book attempts to serve both the marketing manager and marketing researchers through its basic organization around the stages of the research process: formulate the problem, determine the research design, design the data-collection method and forms, design the sample and collect the data, analyz...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Nashville, TN :
Earlie Lite Books, Inc.,
[2015]
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| Edition: | 11th ed. |
| Subjects: |
University Library ARS Main Stacks
| Call Number: |
FOLIO HF5415.2 .C5 2015
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| Copy 1 | Available Request this item |