How to ask survey questions /

This text shows readers how to ask valid and reliable questions for the context, determine whether to use open or closed questions, choose the right type of measurement for responses to survey questions, ask questions that get at attitude, behavior, and knowledge, and develop factorial, conjoint and...

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Bibliographic Details
Main Author: Fink, Arlene
Format: Electronic eBook
Language:English
Published: Thousand Oaks, [Calif.] ; London : SAGE, 2002.
Edition:Second edition.
Series:Survey kit ; 2.
Subjects:
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