Focus group practice /
Accessibly written, this text provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, and uses recent theories of interaction such as discourse and conversation analyses to throw light on the practice of moderation.
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| Format: | Electronic eBook |
| Language: | English |
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London :
SAGE,
2004.
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| Online Access: | Connect to this title online |