Focus group practice /

Accessibly written, this text provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, and uses recent theories of interaction such as discourse and conversation analyses to throw light on the practice of moderation.

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Bibliographic Details
Main Author: Puchta, Claudia
Other Authors: Potter, Jonathan, 1956-
Format: Electronic eBook
Language:English
Published: London : SAGE, 2004.
Subjects:
Online Access:Connect to this title online

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