Blueprint for your library marketing plan : a guide to help you survive and thrive

Blueprint for your library marketing plan : a guide to help you survive and thrive /

"Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst." "Reproducible forms and worksheets, quick-start tips, strat...

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Bibliographic Details
Main Author: Fisher, Patricia H. (Patricia Holts)
Other Authors: Pride, Marseille M. (Marseille Miles), Miller, Ellen G.
Format: Book
Language:English
Published: Chicago : American Library Association, 2006.
Subjects:
Libraries > United States > Marketing.
Libraries > Public relations > United States.
Library planning > United States.
Strategic planning > United States.
Bibliothèques > États-Unis > Marketing.
Bibliothèques > Relations publiques > États-Unis.
Bibliothèques > Planification > États-Unis.
Planification stratégique > États-Unis.
Libraries > Marketing.
Libraries > Public relations.
Library planning.
Strategic planning.
Marketing de biblioteca.
Relações públicas.
Administração de biblioteca.
Bibliotecas > Estados unidos.
Libraries.
United States.

University Library Main Stacks, Lower Level

Holdings details from University Library Main Stacks, Lower Level
Call Number: Z716.3 .F57 2006
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