Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference /

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt t...

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Bibliographic Details
Other Authors: Stieler, Maximilian (Editor)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Subjects:
Business.
Call centers.
Customer relations > Management.
Internet marketing.
Leadership.
Business and Management.
Business Strategy/Leadership.
Call Center/Customer Service.
Customer Relationship Management.
Online Marketing/Social Media.
Customer relations.
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