Segmentation in Social Marketing : Process, Methods and Application

Segmentation in Social Marketing : Process, Methods and Application /

This book brings together current innovative methods and approaches in segmentation theory to support more effective social marketing program design. It presents a variety of theoretical segmentation approaches alongside case studies of their application in various social marketing contexts. Each ca...

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Bibliographic Details
Other Authors: Dietrich, Timo (Editor), Kubacki, Krzysztof (Editor), Rundle-Thiele, Sharyn (Editor)
Format: Electronic eBook
Language:English
Published: Singapore : Springer Singapore : Imprint: Springer, 2017.
Subjects:
Business.
Health promotion.
Marketing research.
Business and Management.
Health Promotion and Disease Prevention.
Market Research/Competitive Intelligence.
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