Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation /
"With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBT (mostly lesbian and gay) consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge divid...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Rochester, NY :
Paramount Market Publishing,
[2018]
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| Edition: | Second edition, updated and revised. |
| Subjects: |
University Library Main Stacks, Lower Level
| Call Number: |
HF5415.127 .M68 2018
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| Copy 1 | Available Request this item |