Hooked : how to build habit-forming products /
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into t...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, New York :
Portfolio/Penguin,
2014.
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| Subjects: |
University Library Main Stacks, Lower Level
| Call Number: |
HF5415.153 .E93 2014
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| Copy 1 | Available Request this item |