Sage brief guide to marketing ethics.
Synopsis: This essential companion for marketing courses provides all the key terms and concepts in marketing ethics in a short, easy-to-use format. The text is divided into five sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing...
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| Format: | Book |
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| Language: | English |
| Published: |
Los Angeles :
SAGE,
[2012]
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| Subjects: |
University Library ARS Main Stacks
| Call Number: |
HF5415 .S228 2012
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|---|---|
| Copy 1 | Available Request this item |