Media, persuasion and propaganda /
Using case studies and exercises, this innovative study guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images.
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Edinburgh :
Edinburgh University Press,
[2015]
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| Series: | Media topics.
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| Subjects: | |
| Online Access: | Connect to this title online (unlimited users allowed) |
| Summary: | Using case studies and exercises, this innovative study guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images. |
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| Physical Description: | 1 online resource (xii, 288 pages) : illustrations. |
| Bibliography: | Includes bibliographical references (pages 244-272), filmography (pages 273-278) , and index. |
| ISBN: | 0748644172 9780748644179 9780748696437 0748696431 |