Fashion myths : a cultural critique

Fashion myths : a cultural critique /

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, id...

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Bibliographic Details
Main Author: Meinhold, Roman (Author)
Other Authors: Irons, John, 1942- (Translator)
Format: Electronic eBook
Language:English
German
Published: Bielefeld : Transcript, [2013]
Series:Cultural and media studies.
Subjects:
Fashion > Philosophy.
Fashion > Sociological aspects.
Society and social sciences Society and social sciences.
Society and culture: general.
Cultural studies.
Fashion and society.
HEALTH & FITNESS > Beauty & Grooming.
DESIGN > History & Criticism.
Advertising.
Cultural Studies.
Cultural Theory.
Culture.
Design.
Fashion Studies.
Fashion.
Marketing.
Philosophy of Culture.
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