Sold American : consumption and citizenship, 1890-1945 /

At the turn of the twentieth century, an emerging consumer culture in the US promoted constant spending to meet material needs and develop social identity and self-cultivation. In 'Sold American', Charles McGovern examines the key players active in shaping this cultural evolution: advertis...

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Bibliographic Details
Main Author: McGovern, Charles
Format: Electronic eBook
Language:English
Published: Chapel Hill : University of North Carolina Press, ©2006.
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