The persuadable voter : wedge issues in presidential campaigns /

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for Amer...

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Bibliographic Details
Main Author: Hillygus, D. Sunshine
Other Authors: Shields, Todd G., 1968-
Format: Electronic eBook
Language:English
Published: Princeton ; Oxford : Princeton University Press, ©2008.
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