The persuadable voter : wedge issues in presidential campaigns

The persuadable voter : wedge issues in presidential campaigns /

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The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for Amer...

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Bibliographic Details
Main Author: Hillygus, D. Sunshine
Other Authors: Shields, Todd G., 1968-
Format: Electronic eBook
Language:English
Published: Princeton ; Oxford : Princeton University Press, ©2008.
Subjects:
USA > Präsident
Presidents > United States > Election.
Voting > United States.
89.56 political communication.
SOCIAL SCIENCE > Media Studies.
Politics and government
Presidents > Election
Voting
Präsidentenwahl
Wahlkampf
Wahlverhalten
Wähler
Election campagnes.
Presidential candidates.
Controversies.
United States > Politics and government.
États-Unis > Politique et gouvernement.
United States
United States.
Online Access:Connect to this title online (unlimited users allowed)
Table of Contents:
  • Wedge Issues in Presidential Campaigns
  • The Reciprocal Campaign
  • Measuring the Persuadable Partisan
  • Capturing Campaign Persuasion
  • A Case Study of the Reciprocal Campaign
  • Candidate Strategy in the 2004 Campaign
  • Conclusions Consequences for Democratic Governance
  • Question Wording and Coding
  • Content Analysis Coding
  • Statistical Results
  • Bibliography
  • Index.

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