Purchasing behavior and personal attributes

This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.

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Bibliographic Details
Main Authors: Massy, William F., Frank, Ronald Edward, 1933- (Author), Lodahl, Thomas (Author)
Format: Electronic eBook
Language:English
Published: Philadelphia, University of Pennsylvania Press [1968]
Subjects:
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