Marketing analytics : essential tools for data-driven decisions /

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Bibliographic Details
Main Authors:	Venkatesan, Rajkumar (Author), Farris, Paul W. (Author), Wilcox, Ronald T. (Author)
Corporate Author:	JSTOR (Organization)
Format:	Electronic eBook
Language:	English
Published:	Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Subjects:	Marketing > Management. Marketing > Statistical methods. Marketing research. e-books. Marketing.
Online Access:	Connect to this title online (unlimited users allowed)

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