Marketing analytics : essential tools for data-driven decisions

Marketing analytics : essential tools for data-driven decisions /

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Bibliographic Details
Main Authors: Venkatesan, Rajkumar (Author), Farris, Paul W. (Author), Wilcox, Ronald T. (Author)
Corporate Author: JSTOR (Organization)
Format: Electronic eBook
Language:English
Published: Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Subjects:
Marketing > Management.
Marketing > Statistical methods.
Marketing research.
e-books.
Marketing.
Online Access:Connect to this title online (unlimited users allowed)
Description
Physical Description:1 online resource ( x, 294 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9780813945163
081394516X

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