Consumer psychology : a study guide to qualitative research methods.

Consumer psychology : a study guide to qualitative research methods.

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...

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Bibliographic Details
Main Author: Hackett, Paul M. W.
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] : Barbara Budrich, 2016.
Subjects:
Consumer behavior > Research > Methodology.
Consumers > Psychology > Methodology.
Consumers > Research > Methodology.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Consumer Behavior.
Consumers > Research > Methodology
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