Pop city : Korean popular culture and the selling of place

Pop city : Korean popular culture and the selling of place /

"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"--

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Bibliographic Details
Main Author:	Oh, Youjeong (Author)
Format:	Electronic eBook
Language:	English
Published:	Ithaca : Cornell University Press, 2018.
Subjects:	2000-2099 Place marketing > Korea (South) > History > 21st century. Popular culture > Korea (South) > History > 21st century. Popular music > Korea (South) > History and criticism. Television plays, Korean > History and criticism. Social Science > Sociology. SOCIAL SCIENCE > Anthropology > Cultural. Place marketing Popular culture Popular music Television plays, Korean Korea (South) Criticism, interpretation, etc. History
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