Crisis, credibility and corporate history : proceedings of the Symposium of the International Council on Archives, Section on Business and Labour Archives, 14-16 April 2013, Basel

Crisis, credibility and corporate history : proceedings of the Symposium of the International Council on Archives, Section on Business and Labour Archives, 14-16 April 2013, Basel /

This title aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company's history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maers...

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Bibliographic Details
Corporate Authors: International Council on Archives. Section on Business and Labour Archives. Symposium (Author), International Council on Archives (sponsoring body.)
Other Authors: Bieri, Alexander (Editor)
Format: Electronic eBook
Language:English
Published: Liverpool : Liverpool University Press, 2014.
Series:Studies (International Council on Archives)
Subjects:
Corporations > Public relations > Congresses.
Corporations > Archives > Congresses.
Business records > Management > Congresses.
BUSINESS & ECONOMICS > Advertising & Promotion.
LANGUAGE ARTS & DISCIPLINES / Library & Information Science / Archives & Special Libraries
Corporations > Archives
Business records > Management
Corporations
Corporations > Public relations
Conference papers and proceedings
Archives
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