The race card : campaign strategy, implicit messages, and the norm of equality

The race card : campaign strategy, implicit messages, and the norm of equality /

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Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously res...

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Bibliographic Details
Main Author: Mendelberg, Tali (Author)
Format: Electronic eBook
Language:English
Published: Princeton, N.J. : Princeton University Press, [2017]
Series:Princeton paperbacks.
Subjects:
Political campaigns > United States > History.
Communication in politics > United States > History.
Elections > United States > History.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Communication in politics
Elections
Political campaigns
Race relations > Political aspects
Strategie
Gleichheit
Ethnische Beziehungen
Wahlkampf
Rassendiscriminatie.
Politieke communicatie.
Verkiezingen.
United States > Race relations > Political aspects.
États-Unis > Relations raciales > Aspect politique.
United States
USA
History
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